The Rock Bay District is a mix of commercial, light and heavy industrial, specialty retail, and a number of entertainment venues. It is poised for its next life as a mixed-use area, and potentially as an entertainment and nightlife centre for Victoria. This study includes coordination of the visions of fourteen different landowners and users in the area, as well as the City of Victoria’s ongoing Harbour Plan. This private initiative was endorsed by the City's Planning Department and is intended to become the official Local Area Plan, as well as being a part of the Harbour Plan. Using reference photos and conceptual renderings, a comprehensive urban design vision was developed and illustrated for the Planning Department in the hopes of inspiring prospective developers.